The Brief

Pharmaceutical Trading Co Ltd, commonly referred to as PTC, is a pharmaceutical distribution company based in Larnaca, Cyprus. Established in 1954 by pharmacist Andreas Karoullas, the company has a rich history rooted in the city of Famagusta before relocating due to geopolitical changes in 1974.

Challenges

1. User Experience (UX) for Pharmaceutical Industry

   Designing for a niche like pharmaceuticals requires compliance with strict regulations while also providing a smooth user experience that converts well.

2. Custom CMS Development

   Providing a headless CMS that seamlessly integrates with a React frontend was a key challenge. We needed to ensure the system was user-friendly for non-technical users while also being flexible enough to adapt to evolving content requirements.

3. Optimization for SEO and Performance

   Ensuring that the custom React website is optimized for search engines (SEO) while maintaining fast load times is challenging due to the nature of complex designs and interactive elements.

4. Optimizing for Google Web Vitals

   Achieving optimal performance for Google Web Vitals was a critical challenge in ensuring the website’s speed, responsiveness, and overall user experience.

5. Meeting Pharmaceutical Industry Security Standards

   Ensuring compliance with the stringent security requirements of the pharmaceutical industry was a significant challenge.

6. Multilingual Content Management

   Supporting multiple languages (English and Greek) for product information and website content was crucial for serving PTC’s diverse customer base in Cyprus. This required careful consideration of translation workflows and content structure.

Solutions

1. Research-Driven UX Design

   To tackle the challenge of industry-specific UX, we conducted thorough research on best practices for the pharmaceutical industry, focusing on compliance, user behavior, and conversion optimization.

2. Tailored Content Management System with Intuitive Functionality

   Provided a Content Management System that is intuitive and easy to navigate for non-technical users. Usability considerations were key in ensuring that users could manage content effortlessly, without needing in-depth technical knowledge.

3. React Performance and SEO Optimization

   By using React technology and implementing on-site SEO best practices, we ensured the website is both user-friendly and search engine-friendly. Advanced performance optimization techniques, such as lazy loading and server-side caching, were employed to improve loading times.

4. Google Web Vitals Optimization

   React optimization techniques, such as lazy loading, code splitting, and minimizing render-blocking resources, were necessary to meet GWV metrics. This involved careful tuning of the frontend to improve these metrics.

5. Comprehensive Security Measures

   We implemented advanced security measures to ensure compliance with the stringent security standards of the pharmaceutical industry. This included encrypted user data, secure server-side configurations, and protections against vulnerabilities. These measures were critical in safeguarding sensitive information and ensuring a secure environment for both administrators and end-users.

6. Integrated Multilingual Support

   We implemented a robust multilingual system using Strapi’s internationalization features, allowing seamless management of content in both English and Greek. The solution included:

   • Language-specific SEO optimization
   • User-friendly language switching interface
   • Localized product information management

Technologies

• GatsbyJS (React)
• Strapi CMS
• TypeScript
• Google Analytics