The Brief

TIMS, a prestigious multi-brand retailer with 90 years of high-end retail experience, approached our agency to revamp their online presence and strengthen their brand positioning. The client sought to showcase their curated selection of designer garments, shoes, and leather accessories for both men and women, ranging from iconic fashion houses to emerging streetwear brands.

Challenges

1. Visual merchandising

   Creating an online shopping experience that mirrors the curated, high-end feel of the physical store, showcasing products in an appealing and sophisticated manner.

2. Product categorization

   Developing an intuitive and flexible categorization system that allows customers to easily navigate through multiple brands, product types, and styles.

3. Inventory management

   Developing a robust inventory system that can handle multiple brands, sizes, and variations while providing real-time stock updates.

4. Website Speed

   Delivering an ultra fast user experience (UX), while providing real-time stock updates to an ERP system.

5. Admin Management

   Deliver an easy to use modern administration dashboard for both the e-Commerce and the Content Management for non-tech savvy people.

6. Multilingual Content

   Managing product descriptions, specifications, and website content in multiple languages while maintaining consistency and ease of updates across all translations.

7. ERP Integration

   Maintaining real-time synchronization of inventory levels, orders, and product data between the e-commerce platform and the existing ERP system while ensuring data consistency and minimal latency.

Solutions

1. Custom Web Design

   We implemented a custom-designed, responsive layout that showcases products in a visually appealing manner. High-quality product images, zoom functionality, and carefully curated product collections were used to recreate the luxurious in-store experience online.

2. Product categorization

   We developed a dynamic, multi-level navigation system that allows users to browse products by brand, category.

3. Inventory management

   We integrated Saleor Commerce, a powerful e-commerce platform, to handle complex inventory management. This system was customized to manage multiple brands, sizes, and variations while providing real-time stock updates across all sales channels.

4. Website Speed

   To ensure ultra-fast performance, we utilized Next.js for server-side rendering and static site generation. We also implemented efficient caching strategies and optimized assets to minimize load times. A custom Golang microservice was developed to handle real-time stock updates with the ERP system without impacting website performance.

5. Admin Management

   We integrated Directus CMS to provide an intuitive, user-friendly interface for content management. For e-commerce management, we customized Saleor’s admin dashboard to simplify product management, order processing, and inventory control. Both systems were designed with non-technical users in mind, featuring drag-and-drop interfaces and clear, guided workflows.

6. Advanced Multilingual Implementation

   We leveraged Next.js’s advanced internationalization features to implement a robust multilingual system. This included:

   • Full content translation across English, Greek
   • Automatic language detection
   • Seamless language switching without losing context
   • Localized product information

7. ERP Integration Architecture

   We developed a robust integration solution using Golang to bridge the e-commerce platform with the ERP system:

   • Custom Golang microservice for high-performance bidirectional synchronization
   • Queuing system for handling high-volume data transfers during peak times
   • Automated error handling and retry mechanisms
   • Detailed logging and monitoring system for tracking sync status
   • Failsafe mechanisms to prevent data inconsistencies

Technologies

• Next.js
• TailwindCSS
• Saleor Commerce
• Directus CMS
• TypeScript
• Golang (microservice)