From Monolith to Composition: Why eCommerce Architecture Is Changing

TIMS

timsbrands website

The Brief

TIMS, a luxury multi-brand retailer with 90 years in high-end fashion, needed their online store to match the curated experience of their physical locations. The challenge: showcase dozens of designer brands with real-time inventory accuracy, keep the site fast, and let their non-technical team manage everything — all while staying in sync with their existing business systems.

Challenges

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1
Visual merchandising

The online store had to feel as curated and premium as the physical experience — across dozens of brands and product categories.

2
Product categorization

Customers needed to browse seamlessly across multiple brands, product types, and styles without getting lost.

3
Inventory management

Stock levels across hundreds of variations (brands, sizes, colors) had to stay accurate in real time across all channels.

4
Website Speed

Pages had to load fast even while syncing live inventory data with external business systems in the background.

5
Admin Management

The team needed a simple way to manage both products and website content — without any technical skills.

6
Multilingual Content

Product descriptions and website content had to stay consistent across English and Greek, with easy updates.

7
ERP Integration

Orders, inventory, and product data had to sync in real time between the online store and the existing ERP system — with zero data mismatches.

Services

Custom Web Design
Custom Web Development
Custom CMS Development
Headless e-commerce Development
Integration of e-commerce with ERP system
Cloud Hosting
Staff Training
Support

Solutions

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1
Custom Web Design
  • A responsive, custom layout that mirrors the in-store luxury experience with high-quality imagery and curated collections.
  • Zoom functionality and visual merchandising that lets each brand shine.
2
Product Categorization
  • Multi-level navigation that lets shoppers browse by brand, category, or style — intuitive from the first click.
3
Inventory Management
  • Real-time stock accuracy across all brands, sizes, and variations — powered by a centralized commerce platform.
4
Website Speed
  • Sub-second page loads through server-side rendering and smart caching.
  • A dedicated background service handles ERP sync without affecting site speed.
5
Admin Management
  • Two intuitive dashboards — one for content, one for products and orders — both built for non-technical users with drag-and-drop workflows.
6
Multilingual Implementation
  • Full English and Greek support with automatic language detection, seamless switching, and localized product information.
7
ERP Integration
  • Real-time bidirectional sync between the online store and ERP keeps inventory, orders, and product data aligned.
  • Built-in queuing, error handling, and monitoring ensure zero data loss — even during peak traffic.

Technologies

Directus

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